The Obama campaign is testing a new approach to fundraising, blasting out emails that ever-so-gently shame supporters into donating.
Before the end of the third-quarter fundraising deadline last month, the campaign sent around specially tailored messages to those on their email list who hadn't yet contributed to President Obama's 2012 reelection fund. Campaign Manager Jim Messina urged them to chip in, by pointing out how many of their neighbors had already done so.Fullstory