It's part of the administration's campaign to eradicate "food insecure households" by improving access and increasing participation in the government's Supplemental Nutrition Assistance Program (SNAP). Incidentally, the program was recently changed to SNAP to eliminate the stigma that comes with a name like food stamps. Just a few months ago the federal agency that administers the program, the U.S. Department of Agriculture (USDA), launched a multi-million-dollar initiative to recruit more food-stamp participants even though the number of recipients has skyrocketed in the last few years.Fullstory